Join us for Summer School
July 23-24, 2024
Enrollment closes July 22
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Ready to polish your pitch in just two days?
Get the hands-on training you need to master marketing this summer.
Summer School is presented by
What is Summer School?
Summer School is a two-day marketing training for creatives who are ready to gain major recognition for their brand by landing media opportunities and attracting more ideal clients.
We all know there's an overwhelming amount of samey-same brands in the world—let's make sure you're not one of them.
Join us July 23-24 virtually or in person and leave with a clear brand story and a public relations strategy specifically for your business.
"Couldn’t do it without your help. Brand narratives make everything so much easier!”
-EB | Alabama
How does it work?
Summer School takes place over two days, July 23-24, 2024.
You can join us in-person in High Point, NC or virtually from anywhere around the world!
You'll get:
✅ LIVE* seminar trainings, panel discussions, and workshop exercises. Leave confident in how to clearly pitch yourself for your dreamiest business opportunities.
✅ A fun (yet powerful!) workbook to guide you in telling a concise and consistent story about your business
✅ 90-day unlimited access to advanced narrative trainings on the Marketing School for Creatives platform
PLUS ... if you join us in-person in High Point, NC you'll also get access to:
✅ Exclusive networking events and tours in High Point showrooms with industry leaders and tastemakers
✅ In-person, hands on guidance throughout the two-day training
*recordings of all panel discussions and seminars will be available to attendees on the Marketing School for Creatives platform for 90 days
Summer School offers the marketing training you need to confidently pitch your brand for press or new business opportunities.
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Get 2 days of LIVE seminars and workshops — join us online or in person in High Point!
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Get your marketing story straight AND create a PR pitch for your brand
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Get advanced training with 90-day free pass to Marketing School for Creatives
Is Summer School right for me?
Summer School is for all creatives that struggle to "get" marketing for their business:
...who feel like their marketing is all over the place,
...who are attracting the wrong clients,
...who just don't know what to say anymore about their brand,
...who are frustrated that nothing they do in their marketing seems to make any impact,
...who feel overwhelmed by marketing and need a clear path forward.
Summer School is for ALL creatives.
Creative entrepreneurs and solopreneurs, marketing managers, social media strategists, copywriters, creative directors and their teams...Summer School is for you.
Grow your business, grow your career!
"It all makes so much sense and feels so attainable when Ericka guides the process."
-JD | North Carolina
So who's leading Summer School?
Meet Your Instructor, Ericka Saurit
Over the last 25 years, I've worked with creatives of all types—from designers to architects, global brands to tech companies to D2C startups—to develop award-winning brand marketing campaigns and content strategies, and the one key driver to all their success is this:
Brands with a clear, concise story consistently outperform those with inconsistent messages every time.
I'm on a mission to support creative brands with the training they need to feel truly confident when marketing their products and services.
✨📚 Join us for Summer School and you'll also get a sneak peek into my Marketing School for Creatives educational platform, too!
Meet your Instructor, Dawn Brinson
Dawn is the Founder and CEO of A New Day creative communications and marketing. As chief strategist and idea catalyst, she has more than 25 years of experience in executive roles in the communications field including public relations, brand strategy, media relations, promotional event development, social media and digital marketing as well as advertising and media planning.
She has secured media placements for her clients in the pages of virtually every design and shelter magazine related to the industry, and in most major newspapers, online portals, regional publications, trade journals and national TV shows.
An evangelist for embracing the wide view, Dawn will introduce you to the essential concepts you need to craft stand out communications and innovative public relations strategies.
Craft your blueprint for visibility alongside these industry rockstars...
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Our lineup of speakers kicks off on Tuesday afternoon with a video storytelling demo by Johnny Davis Digital's Director of Marketing Ken Lewis.
Then on Wednesday, HPxD Managing Director Jane Dagmi leads a panel discussion with industry rockstars to uncover how they are authentically and strategically attracting the right clients and collaborators to grow and diversify their business.
With interior designers Cheryl Luckett of Dwell by Cheryl, Jessica Duce of JDuce Design and Marie Cloud of Indigo Pruitt Design Studio, plus home and garden influencer Ursula Carmona of Homemade by Carmona.
"I've done a lot of other well-known business programs out there, but believe me when I tell you Ericka's are the best."
-JDD | Texas
What's the schedule for Summer School?
Tuesday, July 23
1-2:45pm Welcome Seminar | Get Your Story Straight
We'll define the 3 key elements of storytelling for your brand so your narratives are not just crystal clear, but unforgettable! (This event is for virtual + in-person attendees)
3-4pm Seminar | Craft Your Perfect Pitch
Ready to think outside the box? Learn the 5 essential components of a successful pitch and how to leverage them in innovative new ways to dramatically increase your recognition. (This event is for virtual + in-person attendees)
4:15-4:45pm Telling Your Story with Video Demo
Learn video storytelling tips from Johnny Davis Digital Director of Marketing Ken Lewis and discover how video can quickly impact your visibility and reach!
5-7pm Networking + Happy Hour*
Practice your pitch while networking with industry leaders and tastemakers at the beautiful Pandora's Manor, this event is generously hosted by Johnny Davis Digital.
Update your image with complementary headshots throughout the event. (In-Person only)
*This event is held in-person in High Point, and will not have a virtual component.
Recordings from the two seminars and workbook exercises will be available on the MSC platform for ALL attendees immediately after the event!
Wednesday, July 24
9-10am Morning Workshop* | Polish Your Pitch
Enjoy breakfast and coffee while taking in the panoramic views from the gorgeous Hooker Furniture showroom while you work on crafting your story and pitch. (In-Person only)
10-11:15am Group Breakout Sessions* | Peer Feedback
We'll break into groups where you'll present your progress for feedback to ensure that your brand story is clear and unforgettable to potential clients and media partners! (In-Person only)
11:30am-12:15pm Panel Discussion | Crafting Your Blueprint for Visibility
From the Designer's Theater in the Hooker Furniture showroom, a panel of industry rockstars share how they are authentically and strategically attracting the right clients and collaborators to grow and diversify their business. With interior designers Cheryl Luckett of Dwell by Cheryl, Jessica Duce of JDuce Design and Marie Cloud of Indigo Pruitt Design Studio, plus home and garden influencer Ursula Carmona of Homemade by Carmona. Moderated by HPxD Managing Director Jane Dagmi. (This event is for virtual + in-person attendees)
12:15-1pm Ask Us Anything!
Your chance to ask ANY and ALL questions about marketing, branding, PR, and licensing!
Learn insights from the pros you can apply directly to your own business growth. (This event is for virtual + in-person attendees)
1:15-3pm Lunch + Showroom Tour*
Join us for lunch and a behind the scenes tour of the gorgeous American Leather showroom. (In-Person only)
3-6pm Graduation Celebration High Point Style!*
Wrap up your Summer School adventure with a one-of-a-kind High Point experience (In-Person only)
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we’ll start with a city hop to visit HPxD showroom partners
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followed by a tour of the new Visit High Point/ HPxD digs
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and, of course, wrapping with a toast!
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attendees can also choose to attend a High Point Rockers baseball game this evening at 6:35pm (tickets available here)
*These events are held in-person in High Point, and will not have a virtual component.
Recordings from the seminars and panel discussions will be available on the MSC platform for ALL attendees immediately after the event
“I have taken several of your workshops and always learn so much, can’t wait to start.”
- BVL| California
What's the takeaway from Summer School?
Get your story straight
Get the clarity, consistency, and confidence you need to tell stories that sell with step-by-step expert instruction and accompanying workbook exercises.
Get published
Polish your pitch under professional guidance at Summer School, leaving with a clear story and PR strategy for your business.
Get access to additional training
Marketing doesn't have to be a drain on your time or budget—learn exactly what you need to forge a solid path forward after Summer School with 90-day access to advanced narrative training on the Marketing School for Creatives platform.
Got Questions? We have answers
Frequently Asked Questions
Should I join virtually or in-person?
What is Marketing School for Creatives?
Can I still attend if I can't make it to all the live events?
What happens once I enroll?
Remind me what I'm getting when I enroll in Summer School?
What if I want to enroll with my team?
We'd love to see additional showrooms while we're in High Point...can you help organize tours?
Can you recommend accommodations if we attend in person?
Is parking available if we attend in person?
What's your refund policy?
"It doesn't matter what kind of business or creative you are, you will love Ericka and her simple method of helping you identify your brand, communicate who you are, and what you can do, and attract the right clients."
-KL | Minnesota
WON'T YOU JOIN US?
Two joyful days of marketing ...!
Take advantage of the slower pace this summer to rethink your brand story while polishing your press pitch.
Registration closes July 22.
Get your ticket now for just $179*
SIGN ME UP →
*Summer School enrollment for all participants includes recordings from seminars and panel discussions, workshop exercises, 90-day access to the narrative module of Marketing School for Creatives, and discounted 1:1 Strategy Sessions with Ericka Saurit.
Join us in person in High Point for Summer School to enjoy industry networking, showroom tours, lunch, and cocktails at no additional cost.
Discount pricing is available for 2 or more attendees from one company. Contact [email protected] if you'd like to enroll your team in Summer School. We'd love to have you!